Artificial Intelligence for Marketing

Attribution that sees the whole journey — not just the last click.

Optimize your marketing with AI attribution and increase demand generation with high efficiency.

Target-Centric Attribution · real-time · full-funnel ROI

Partners & integrations
Amazon AdsKantarGoogle Cloud PartnerIAB SpainIAB Europe
Our vision
“We've developed the market's only Target-Centric Attribution technology.”

Neural.ONE maps the entire customer journey for audiences reached through advertising campaigns. Our neural-network algorithm uses hundreds of user-level parameters to perform complex real-time calculations — revealing the true ROI of the entire marketing plan, predicting its behavior, and optimizing your media plan to hit the planned objectives.

The platform

One technology, six ways to move beyond last-click.

Neural.ONE eliminates the limits of ‘last click’, letting advertisers move past the bottom funnel, boost demand generation and automate buying for maximum efficiency and ROI.

Marketing Attribution & Media Insights

Easy-to-use, real-time attribution with actionable optimization insights. Any team can implement quick-win changes and optimize effortlessly.

Brand Lift Insights

Integrated with Kantar to connect you with panels and audiences worldwide — measuring the real in-market effect of campaigns while protecting brand values.

AdServer & Dynamic Creatives

Target data and behavior define the creative shown. Our DCO ad server personalizes every creative and format for every user, fused with the full media plan.

Customised Media Buying Algorithms

Analyzing Big Data and channel contribution, we build custom algorithms per brand — automated, personalized buying optimized in real time.

Audience Builder

Target-based analysis of audience segments and their relationship with brands — studying conversion and non-conversion paths for deep behavioral insight.

Neural Shield

A protective barrier integrating viewability, robot detection and fraud prevention — so your budget is spent efficiently and your efforts stay protected.

Why target-centric

Target-Centric vs. Conversion-Centric attribution.

Target-Centric — Neural.ONE
Data modeling scopeModels 100% of the data generated by advertising.
FunnelFully understands the ROI & contribution of every media spend.
InsightsInsight into all audience segments — including on-target users who don’t convert.
PersonalizationHighly personalized marketing tailored to each segment’s needs and behavior.
Conversion-Centric — others
Data modeling scopeModels ~1% of data — only what ends in a conversion.
FunnelFocuses only on the bottom funnel, missing broader media impact.
InsightsOnly the behavior of converting users; misses broader audience insight.
PersonalizationLimits personalization to converters.
Market news

Where the industry is heading.

All market news →

Let's talk

We want to work together.

+34 910 052 008 · info@neural.one
Caléndula 93, Edificio F (MiniPark III) · Alcobendas, Madrid 28109
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